excerpt from Jetsettersmagazine.com article:
After nearly two sun-drenched weeks with Bob, owner of Beach Transportation. And my I-get-high-on-life driver Don Shepardson, I realize that I have a hip, happenin’ story on my hands with a little San Diego culture, urban history, and an entrepreneurial twist tossed into the mix.
A black gleaming car, impeccable service around town, nice suit
It is 11:32 p.m. and I arrive at the Lindbergh Airport in San Diego and I am
scoping out someone with a “Jetsetters” sign. Appearing like a main cast member
from The Godfather, Don is a massive man with impeccable Italian looks — from
his jet black hair down to his polished, pointy-toe shoes. I am not sure if I
want to flee from this mafia look-alike or to ride in his limo, which is even
shinier than his hair and shoes, I manage to squeeze in a smile and a weak
“hello”. Suddenly, Don beams a dimpled grin that spans his whole face and shows
that his heart is more colossal than his frame.
Beach Transportation is at my beck and call during my entire stay, along with
catering to other visitors, famous and not so famous. The drivers all work
smoothly with one another, all coordinated by Bob, making sure that everyone’s
needs are met and that driver and client’s personalities have a good fit.
I relish being Queen for ten days in their Lincoln Town Cars, with private
transportation at my every whim, and a driver who also serves as personal
bodyguard. All eyes fall on me when standing by my side is powerful Don with
his black suit, dark sunglasses, and demanding size. Who’s going to mess with
Don Vito Corleone’s double. (Pssst….we don’t have to let anyone know that Don’s
really just a kid at heart!)
Don and the other drivers also make great in-the-know and off-the-beaten path
tour guides, recommending perfect locales. This isn’t a requirement of the
job. All they have to do is get clients to their destinations and back but the
team loves their jobs, and especially their employer, so they go the extra mile,
literally.
Now Bob has a great niche, covering all airports and transportation terminals
throughout southern California, with excellent rates for those who want limo
service without the expense; and with a more pampered ride and service than
public transportation such as taxi and bus. Rates start as just $35.00 to
downtown San Diego. Plus, a fleet of six cars allows for plenty of business but
not so much that quality is lacking. Be sure to check out their ride at
www.sedan.biz You can call the gang at 888/462-6246, send a fax to
619/233-9235, or e-mail to
bob@sedan.biz and
don@sedan.biz
This taxi to limo tale ends about a business that is one, two, and three steps
above the others, catering to the dynamics of business and the vacationing
public demand, and in the process finding success in doing what he loves to do.
The moral of this story: Put others first, love what you do, think out of the
box, and you too can move on up like just like the Jeffersons. You know, George
and Wheezy! — By Lena Hunt Mabra, Kansas City Correspondent, JetsettersMagazine
(www.jetsettersmagazine.com)
read full story at: http://www.jetsettersmagazine.com/archive/jetezine/jetset/beach/limos/beach/beach.html